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Jake Redmond

Designing the cultures that build the future.

The Memetic Design Lab helps builders and leaders move beyond tactical efficiency to architect the culture that builds the future. We focus on "Memetic Design"—the art of shaping the shared habits and rituals that truly drive outcomes and create meaning.

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Rituals are your company's unwritten source code.
Featured Post

The Smallest Thing You Do Is The Most Important Thing You Do

The Most Important Thing I Do All Day Is Irrational My coffee ritual is completely irrational. And it's the most important thing I do all day. It involves a manual espresso machine that takes a full 15 minutes to pull a single shot and steam the milk. It's highly inefficient. As the water warms up, my mind races with the hundred things I need to get done. But the process forces me to stop and pay attention—to the grind of the beans, the weight of the tamp, the sound of the steam. The coffee...

3 months ago • 4 min read

Architecting the Invisible In the AI era, the most important thing you design isn't the product—it's the culture that builds it. Are we so focused on the customer's journey that we've forgotten our own? What happens when a perfect user interface is built by a broken culture? When the frontstage experience is seamless, but the backstage is a chaotic mess of burnout, misaligned incentives, and wasted effort? Can you truly design a great product if you haven't first designed a great company?...

3 months ago • 5 min read

The Provocateur's Guide to the Future The one skill AI can't automate is making people uncomfortable. In the constant hum of tech news, you hear a lot about AI as the ultimate design partner. It's supposed to make our work faster, more efficient, and more effortless. And it will, no doubt. But I’ve been wrestling with a question that I think gets to the heart of our purpose as designers: if AI can optimize, what is left for us to do? I believe the answer is simple, yet radical: our true value...

3 months ago • 4 min read

Jake Redmond Sept 12 The Ghost and the System: A New Blueprint for a Human-Centered AI Future Marshall McLuhan warned us about the ghost in the machine. A systems thinking pioneer gives us the tools to see it. Here’s the plan. We've all felt the jolt of magic. You feed a half-formed idea into an AI, and it returns a polished, coherent argument. It’s a feeling of immense power, a technological extension of the mind itself. We are, quite reasonably, captivated by the content AI produces. But a...

3 months ago • 4 min read